Our Featured line for the month is TSW
TSW is one of the oldest aftermarket alloy wheel companies in the world. It was founded by a former Formula One racing driver, Eddie Keizan in the 1960’s. Initially TSW Alloy Wheels operated as Tiger Sports Wheels and had retail stores in a small manufacturing facility in South Africa. During the 1980’s the company went public on the Johannesburg Stock Exchange and manufacturing was expanded dramatically. The company began to supply almost every significant car company in the world. Over the next 20 years, through the purchase of ATS wheels of Germany and other expansions, new production was established in Germany, Poland, South Africa and the United States.
In 2001 the TSW aftermarket wheels operations were split off from the OE wheel production which continued to operate under the Tiger Wheel and ATS name. The aftermarket operation in the America’s was sold to Terence Scheckter who had formally run that business, and the European aftermarket operation was sold to Yokohama of South Africa. From 2001, TSW Alloy Wheels in the United States began to overhaul the product line and expand the range of wheels dramatically. Over the next decade, TSW created and launched nine new brands. These included, Beyern BMW Wheels, Mandrus Mercedes-Benz Wheels, Victor Equipment Porsche Wheels, Cray Corvette Wheels, Coventry Jaguar Wheels, Redbourne Land Rover Wheels, Black Rhino Truck Wheels, Genius Smart Car Wheels and Lumarai Lexus wheels.
By 2011 TSW Alloy Wheels in the United States had acquired the European aftermarket business and the Asian aftermarket business from Yokohama of South Africa.
TSW has been involved in motor racing around the globe for over 40 years. Such involvement has ranged from the 24hours of Le Mans to Touring Cars to Formula One. The company was started in 1967 using prize money earned on the track. Their slogan “born on the track” can actually be taken literally. Much of what they've learned in racing has been incorporated into their wheels. In keeping with this racing heritage many TSW Alloy wheels are named after past and present Formula One tracks.
Over the years they have supplied wheels for German DTM cars through their one time subsidiary ATS wheels. ATS also had its own Formula One team. TSW has sponsored Porsche cars in the 24 hours of Le Mans. They have supplied saloon cars in South Africa with wheels and sponsored single seater race cars. Recently the company established a relationship with the Indianapolis Motor Speedway and became the official wheel of the Indy 500. The TSW Vortex is used on emergency vehicles for the Indy Car races around the USA. Their Rotary Forged wheels are used in the World Challenge racing series.
Although racing has very different demands on products than street use, it has given TSW the opportunity to learn and to improve the product that you would use on your street car.
In the 1990’s TSW pioneered the race inspired hex nut look that was featured in designs such as the Revo and Hockenheim R, which have became a popular choice for both grass-roots racing and show cars.
In 2011 TSW began to manufacture many of its wheels using a highly advanced production technique called rotary forging. The rim of the wheels is forged at high pressure while the wheel is spun at high speed. This alters the molecular structure and enhances the strength of the alloy. The benefit is a much lighter weight than a regular cast wheel. The weight saving is in the outer rim of the wheel which dramatically reduces rotational mass and enhances vehicle performance.
Starting in about 2004 car manufacturers introduced more and more cars that were designed to take wider wheels on the back of the car. This became know as a staggered wheel application. Today, TSW Alloy Wheels makes the largest range of staggered wheels in the world. Many sizes carry three different widths to provide an array of fitment options. TSW has staggered wheels in sizes from 17" through 22".
TSW and CLE Wheels
- Ross E Miller, Owner/Founder Cleveland Custom Wheels